communication

The Allgäu
at home

Majestic mountains that kiss the sky, lush green meadows and happy cows grazing on them: The Allgäu is the home of the Saliter dairy. The traditional company has been producing dairy products from the best Alpine milk for over 300 years. Sustainability is one of their top priorities when dealing with resources. This is why Saliter sources the valuable white raw material exclusively from small businesses in the region. The difference is not only a question of conscience, but also of taste! And that’s what real milk fans appreciate.

Challenge

Following a comprehensive brand relaunch including the new packaging design made by Melters, the task now is to transfer this visual identity to the World Wide Web and significantly increase Saliter’s brand awareness online as well.

Solution

A digital concept including website relaunch and development of a social media presence. Thanks to our web strategists, the new online presence was quickly implemented. The page navigation is designed so that the user can find their way around intuitively. The slightly playful design supports the storytelling: Allgäu idyll wherever the customer journey goes. We also use this dream of nature for Facebook and Instagram. The concept is working: In the first few weeks after the launch of the Facebook page, the number of likes rose into the three-digit range. With a combination of informative image posts, emotional landscape images, product information and recipe ideas, we continously win over more fans.

www.saliter.de
Majestic mountains that kiss the sky, lush green meadows and happy cows grazing on them: The Allgäu is the home of the Saliter dairy.

(website-relaunch)(website)(social media)(digital-strategy)

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