Reliable, clean, communal looking for …

As a municipal company, RegioEntsorgung is always in action wherever residual and organic waste, bulky goods or waste paper need to be disposed of. The men and women of RegioEntsorgung keep their communities clean in a heroic and reliable manner – and that now includes 16 towns! Accordingly, there is a great need for energetic personnel to ensure the first-class service of the waste disposal association in the future.

The Melters advertising agency was brought on board to sharpen RegioEntsorgung’s image on the labor market and to find a way to address potential employees.

A refresh of the corporate design! The “My Job” campaign was then rolled out as an employer branding measure. Images created during a photo shoot became the emotional focus of the campaign. The snapshots of the employees’ everyday lives appeared as advertisements in daily newspapers, as motifs for vehicle wraps and in 18/1 format. The website has also been revised accordingly and the application process has been made even easier for both applicants and the RegioEntsorgung HR department via an online form. The measures scored points with the company’s own employees, who now identify even more strongly with the company, as well as with applicants and future employees.

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