Baked goods looking good

The Poensgen special diet bakery is dedicated to the traditional production of baked goods – and they are 100% gluten-free! Now in its second generation, the Poensgen family is continuing the tradition of craftsmanship. The gluten-free, partly also low-protein and lactose-free baked goods impress with their freshness and taste. Numerous awards such as gold, silver and bronze medals in DLG bread tests and the NRW State Prize for Foodstuffs are proof of the outstanding quality of Ponsgen products.

You can’t just sweep something this good under the stove! So how can we increase Poensgen’s brand awareness and boost sales at the same time?

A website relaunch that moves with the times, just like the traditional company: thanks to a clear structure, users can find their way around intuitively. The online store has also been given a fresh new look. With just a few clicks, the virtual shopping cart is filled with delicious grain sticks, sweet waffles and a supply of gluten-free flour for your own baking creations in the oven at home.

In the newly designed blog, curious readers will also find important tips on special diets and can impress their friends at their next dinner with the great recipe ideas. By dispensing with obtrusive design elements, we emphasize Poensgen’s corporate identity: quality without frills, but 100% authentic.

With the website relaunch, Poensgen is also taking off on social media. To this end, we staged the Poensgen baked goods in the best possible light as part of a professional photo shoot. The result is appealing motifs that show gluten-free products as the basis for culinary diversity. Thanks to their high aesthetic value, they are perfect for making users’ mouths water on Facebook and Instagram.
In addition, various online campaigns will significantly boost the brand’s image and traffic in the coming months. The measures are rounded off by optimizing the existing packaging design. Because the buyer should be able to see at first glance that it contains something good. The Poensgen company can therefore look forward to a modern look that is just as fresh as its baked goods.

Do you think your website is outdated, would you like to take your brand on a journey into the World Wide Web or present your products in a new style? We are in! One call is all it takes.