The recipe for a perfect look

You have a head of your own. Your own style. And your own idea of the perfect look. So you make no compromises when it comes to the quality of hair care and hairstyling, or the price. As your style experts, we recommend: the Artist hair care range. The exclusive private label of Müller drugstores relies on selected formulas that do not burden the hair, but care for it beautifully from the first wash. And with the right packaging design, the look is complete.

With around 70 products, the Artist brand offers everything for the care and styling that your hair deserves. Müller sells the product range as an alternative to the established premium brands in over 750 stores across Europe. Due to its salon product look, however, the young range was initially unable to establish itself sufficiently with Müller customers. A packaging relaunch was to bring the products back on track.

We have completely repositioned the brand with a tidy, high-quality consumer look and have won over quality- and price-conscious shoppers: sales have risen by 16 % with the switch to the new packaging design. Success all along the line!