A strong partner: Lemp, a family business firmly established on the market, has been developing professional roofing solutions for seven generations and supports the trade with quality products ranging from pipe clamps to skylights – all made in Germany!

Lemp wants to become the reference for high-quality professional roofing products. To do this, they need a professional corporate design that represents the brand’s future-oriented claim on the market in a worthy manner, taking into account the requirements of long-standing existing customers as well as potential new customers. Challenge accepted!

What really counts in a brand relaunch is credibility. To ensure that Lemp’s redesign makes an authentic and professional impression on the market, we first decoded the brand DNA and translated it into corporate values, mission statement and vision. At Melters, we do this with our specially developed processes and tools, such as the Melters brand wheel. This conceptual basis is the starting point for our design: we have preserved the core of the brand and used it to create a modern, visually appealing corporate branding. Logo, claim, visual design elements and imagery – everything now speaks the same language and represents Lemp’s determined ambitions. We captured the new corporate design in a compact brand manual for our client and applied it to all advertising materials, business stationery and packaging design, from the advertisement to the website. This is brand building – made by Melters!