Beauty-Booster
for the drugstore

As a drugstore giant, Müller also has a lot to offer its customers in the beauty and cosmetics segment. This includes the CadeaVera cosmetics range. Thanks to ingredients such as hyaluronic acid, calcium and macadamia nut oil, the high-quality own brand provides the skin with first-class care and tackles the formation of wrinkles.

The beauty segment is a highly competitive business area. New product innovations and packaging are constantly appearing and shaking up the market. Where should the customer go? This is where CadeaVera needs clear communication with convincing arguments.

So that CadeaVera can shine on the shelf alongside all the competition, we have given the packaging the right glow. The design is elegant and minimalist. The uncluttered placement ensures quick orientation and therefore quick decision-making support at the POS. The logo shines in a high-quality gold finish and, together with the other golden details, provides a shiny eye-catcher across the entire product line. That’s a big blow to the competition.