Concept It all starts with a good idea In a way, this sentence has become our secret leitmotif. Why? Because we like to create concepts that have a solid foundation. This means that we don’t just start designing and copywriting, we first familiarize ourselves...
campaign The maneuver to your success Fun fact: In the 17th century, the French word “campagne” was adopted into German – with the meaning “maneuver”. The term was later adapted for commercial use. When we talk about a campaign today, we...
Radio We’ve got something for your ears! Hear us out: good radio spots make their way through the ear canal directly into the heart of your customers. Ideally, they trigger an emotional purchase decision there. And don’t be shy: radio advertising via radio...
Employer Branding How to counteract the shortage of skilled workers There are many great words in the German language. Arbeitgebermarkenbildung, for example. Employer branding means the same thing, but sounds a bit cooler. The aim of employer branding is to position...
direct marketing Hit the mark with your advertising! Of course we love the world wide web. But let’s be honest: from time to time, we all feel a little overwhelmed by the anonymous information that floods in on us every day. How nice it can be to open the...
Corporate Identity (CI) Finding a personality for your company “Who am I and who do I want to be?” You have probably asked yourself this question before. Why? Because we all strive for authenticity. Because that makes us unmistakable. Not only...
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