Caramba has been developing practical solutions for cleaning, maintenance, care and more for over 120 years – always with the aim of supporting professionals and private users in their projects. Many years of experience, in-depth knowledge and a passion for innovation are the recipe for success when developing new products that make work easier for users.

Caramba wants to expand its presence in the retail sector. The aim is to position its products in the ‘Home & Technology’ division as a powerful and cost-efficient alternative to the industry leader. An eye-catching display with a top sign is used to reach the target group in the right place at the right time: in DIY stores and supermarkets.

Representing the ‘Home & Technology’ segment, we are showcasing the Super Plus Premium Multi-Oil as the star product. In addition to the oil itself, we let the new duo spray head speak for itself – after all, it enables precise work in hard-to-reach areas and can also be used as a normal spray head. This function becomes the strongest USP thanks to a large-scale presentation of the product and a striking visualisation of the application.
With a clever combination of product-centred design, a strong USP and call-to-action, the oil draws attention to itself. In order to motivate the young target group of 20 to 35-year-old do-it-yourselfers in particular to buy, the focus is on the cost advantage as a further sales argument. The result: a display stand with a top sign that confidently stands out from the competition. Placement in highly frequented areas of the retail trade ensures high visibility and sustainably increases the willingness to buy at the POS